Sales TrainingSales training has been at the core of Meaningful Relations trainings from its inception in 1995. Founder Cees de Bruin, a successful salesperson by trade, discovered and refined a compelling approach to sales that shifts the focus from selling to facilitating a buying process. This series ofprograms have been deployed in over 10 countries from executives to non-sales positions.
All trainings adopt a hands on approach. Current situations are immediately integrated into the curriculum, where the buyer's perspective is leveraged to gain insight into the sales process. Participants' abilities to apply this insight successfully into real-life challenges is the basis for measuringthe program's effectiveness.
This method was developed by QBIST and is called Meaningful Relations. It uses a facilitating procedure, whereby participants learn how to move people to move themselves through a buying process. The technique immediately increases consciousness around overcoming objections and is a powerful tool to building a systemic approach to sales in groups.